When talking about the future of fashion and retail, AR, VR are knocked around a lot and now even RR has come on the scene. So here is my simple guide to what they mean and how they will be used in fashion retail in the future.
RR simply means Real Reality!
Real reality, so to be said in the future you will know that you are not still in a computer generated world, freaky and bit mind blowing to think that our world will be so digital we need to know when things are real!
AR means Augmented Reality
Augmented reality is already about and you probably have used it on your phone, such as Snap Chat Faces. It is where reality is mixed, over-laid with digital images, such as personalised digital advertisements popping up when you are in a shop. In the future the idea is you will probably wear Google or Snap-chat glasses rather then use your phone for the images to pop-up. The Hyper Reality video above shows how reality and the digital world could merge, with social media interactions and virtual shopping taking place in your everyday world. Augmented Reality is the one that is most likely to be used in fashion in the near future, with companies such as Ikea already using it. In fashion retail some uses will be that in shops you will not even need to try on clothing, instead a screen will display them on your body, see video below “Cisco: The Future of Shopping”. To learn more about uses for AR in retail fashion, check out my blog post “Smart Shops & Smart Fabrics, Future of Fashion Retail Top 10”.
VR is Virtual Reality
We have all seen people wearing the virtual reality headsets and you can even turn your phone into one now, then you are able to walk round digital worlds and take part in activities. The idea of being fully in a fake world for hours on end I find a strange, but strange becomes normal in the future. E-bay and Myer claim they have opened the first virtual reality store see video above, I think they have along way to go to recreate the appeal of the shopping experience found when walking round a real store.
Keep-up to date with the future of fashion and retail by visiting my blog section, Fashion Futures & Wearable Technology.