Sustainable Fashion, Eco-friendly, Fair-trade, Recycling – Fashion Futures & Wearable Technology Series


Sustainable fashion is clothing that is friendly to the environment and does not exploit workers. The fashion industry is notorious for using slave, child labour to make clothes, brands selling wear it once fast fashion at cheap prices and making clothes with unnatural materials such as polyester, dyes that damage the environment.  Let’s face it we all shop at Primark, ASOS because they are cheap, we don’t want to be seen in the same dress every week when our friends are spotting the latest look. Some people enjoy clothes shopping it’s almost a hobby and don’t want to only buy a jacket every five years like they did in the past. Supply and demand allows fast fashion to exist.

Sustainable fashion is about tackling the massive amount of clothes going into landfill from fast fashion by recycling, up-cycling and companies making better quality clothing that last longer then a few washes, buying vintage from shops like Oxfam is a perfect way of still up-dating your wardrobe without the environmental impact.  Another way to make fashion more sustainable is by using natural fabrics, dyes that are more eco-friendly to the environment and are biodegradable, sourced from fair-trade suppliers that don’t exploit workers.  One idea for the future is to actually grow your own fabrics as covered in my blog post “Bio-fibres, Bio-culture and Grow your own Clothes”.  To find out more about this type of work check out the Centre for Sustainable Fashion. 

To learn more about “Fashion Futures & Wearable Technology” check out the rest of my blog and see me on You Tube Kiku Girl Fashion Technology channel.  

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